About Ron
Ron Quintero, industry leader and dynamic business coach to America’s top producing loan professionals, shares his diverse corporate experience by coaching mortgage companies of all sizes, locally and nationally through cutting-edge consulting programs to help change their vision of the mortgage industry forever.
Boasting about one’s accomplishments is required to add credibility. However a trainer takes even greater pride in the accomplishments of clients. Why is it that so many of the celebrity originators attempt to cash in on an idea or something that worked for them? Why do they not duplicate their operations and create multiple branches, thus duplicating the profitability from their present operation? Because success cannot be copied. It must be created. You can borrow a piece here or there but in the end it must be your own creation. Why is it that the VAST majority of the “top producers” or celebrity originators do not duplicate their success through horizontal, vertical or branch expansion? Because their businesses are not scalable. Many of those business models are too “personality-dependent.”
As Ron’s client base has developed and matured, he has coached many from being top originators to owning their own mortgage companies as well as other profit centers. Ron is a business development coach. This is not to be confused with a coach whose focus is increased production. Ron has been retained to…
- Provide counsel on mergers and acquisitions between companies Structure Buy-Sell agreements for selling companies to their top producersProvide advice on structuring Executive Compensation Packages for Managers and Top Producers entering negotiations for career advancement. Establish company infrastructure with regards to Database, Email, Web (DEW) infrastructure. Develop a Real Estate Sales Division for mortgage companiesDevelop Realtor® Controlled Business Agreements (CBA’s)Establish Title LLCs for mortgage companiesDevelop Builder CBA’sDevelop Realtor® Account Representative DivisionsDevelop Affinity Account Representative DivisionsDevelop consumer direct marketing divisions including…
- For Sale By Owner Marketing Divisions Print Advertisement Campaigns
- Hispanic Marketing Divisions
Ron is the only trainer/consultant in the mortgage industry who has sold real estate, originated loans, owned several real estate franchises, mortgage and property management companies, that have sold for profit, developed and formed insurance companies and title LLC relationships first hand.
>> RESULTS!
“When I re-connected with Ron I was an in-house LO for one of the largest (16 branches). Century 21 organization in the country. He told me ‘you have no business selling loans, you are a leader and it’s time for you to build another organization.’ Within six months we bought a 14,000 square foot building, purchased a Coldwell Banker franchise, recruited over 60 agents, put in place the No-LO mortgage model, established the title LLC and have recently expanded into Baja, Mexico. My businesses generate millions of commissions annually and more importantly, we have one thing most businesses lack, REAL EQUITY apart from the production. It’s been two years since we re-connected and I am glad we did!” - Joel Forral, Chula Vista, CA.
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About Ron the Trainer/Consultant
Vince Lombardi, Tom Landry, Don Shula, Jimmy Johnson, Phil Jackson, Coach Dean, John Wooden, Coach K- these are winning coaches who consistently put a winning team on the playing field without needing to touch the ball or be involved in the process. They align the players, create the game plan, continuing to make adjustments and measure results to improve overall team performance.
Ron is not the type of coach the mortgage industry is accustomed to. The mortgage industry is littered with “productivity coaches” and “loan officer accountability coaches”. Ron is a business consultant. With the assistance of his highly qualified executive team. He provides resources necessary to design and implement a winning game plan.
Does your business have a purpose?
Many of Ron’s initial conversations with potential clients begin with this question. He then digs even deeper to ask “What Is Your Retirement Strategy?” This is where a relationship with Ron begins: The end in mind and your business is built from here. Ron has chosen to focus his business on independent small to medium size mortgage businesses and avoids large, corporate relationships. Ron says, "There is way too much red tape involved with large corporate relationships, and attempting to change corporate thinking is too difficult." From Ron's point of view there is too much 'job protecting' going on in corporate America and he enjoys the energy and enthusiasm from his relationships with individual clients who aspire to own and operate their own businesses.
Over 25,000 mortgage professionals have attended his seminars and workshops. Ron has been retained by over 700 companies and individuals in a consulting capacity. His client list reads like a 'who’s who' in the mortgage business. Ron has seen no two clients with the same business model. He has been retained by some of the top companies in the country. This list includes GE, American Express, Bank of America, MGIC, First American Title, Washington Mutual, Norwest (now Wells Fargo), TRW, DataQuick, Farmers Insurance, All State Insurance, Citibank and hundreds of independent businesses'.
His interactive approach to education has made him recognizable as a grass-roots, bottom-line, 'tell it like it is' trainer/consultant. Ron has 'walked the walk and talked the talk.' Unlike many “professional speakers”, Ron has owned several successful companies and has implemented the state-of-the-art methods he promotes in his seminars. “I'm not going to tell you what you want to hear, I'm going to tell you what you need to hear." Ron is a straight-shooting motivational leader. His enthusiasm and sense of humor are qualities you will enjoy. Ron is direct, and he will question your ideas and your practices.
Working with Ron:
- You will change
- You will be challenged You will grow You will be effective You will be profitable
- You will be satisfied with yourself, your job and very likely, your life in general
About Ron, the Manager/Owner
Ron has owned and managed several mortgage and real estate companies. Additionally, he has developed and sold a national net branch mortgage company, multiple Century 21 franchises and other ancillary companies. Ron is a business executive who knows how to design an organization for value and equity. He has always been able to look into any business, examine how the current infrastructure and marketing programs work and have the skill and knowledge to immediately implement. More importantly he understands how to establish an infrastructure that supports and aligns the back end activity which the front end (marketing) should produce.
To stay in touch, Ron updates and refreshes his already effective programs to include the latest technology and resources available. Over 80% of Ron’s clients are company owners and managers seeking to dramatically increase their income, improve their effectiveness and boost profits while working smarter -- not harder.
13766 Alton Parkway, Suite 152
